Meanings and Messages | Birgitte Norlyk;Karen Korning Zethsen;Inger Askehave;Jeanne Strunck;Malene Djursaa;Malene Gram;Maribel Blasco;Martin Nielsen;Poul Rind Christensen | Språk: Dansk

A text and casebook for language and business students at BA level.
Written by experienced teachers and researchers from Aalborg University, University of Southern Denmark, University of Aarhus, Copenhagen Business School, and Aarhus School of Business, Meanings and Messages offers a new and updated approach to intercultural communication. Meanings and Messages introduces students to culture, communication and business and contains authentic examples of how Danish companies deal with intercultural issues in various text genres. Study questions, classroom exercises and project ideas are included.
Chapters
Culture in a business context
Communication - transmitting messages or fusing horizons?
Made in Denmark – global perspectives
Texts and localization
The translator as cultural mediator
English and Danish business negotiations
B2B Websites in an intercultural perspective
Speech acts in sales letters
Politeness in Danish and French e-mails
Business students and culture – searching for a toolbox
Meanings and Messages is equally relevant for professionals working within the field of language and intercultural communication.